Risk intelligence for consumer brands
Your brand, read every morning.
The few things that changed overnight, what they put at risk and what to do about them. So you can get on with building.
The RAE Brief
AURA Skin Ltd · TodayOverall the business remains in a healthy position, but 2 risks need attention.
80% of stock depends on Lumière Labs
Supply chain
TikTok Shop growth is accelerating
Channel risk
RAE Risk Score
Up 4 points in the last 30 days
Recognised by
Lloyd's Lab
Top 20 finalist, selected from 225
Creative Destruction Lab
Available on the
Shopify App Store
The reality
You run your brand across ten tabs. The risks live in the gaps between them.
Your bestseller sells out three weeks before the restock arrives.
One supplier quietly becomes 80% of your stock.
A new market takes off, and nobody checks what that changes.
None of this shows up in one place. Until it shows up as a loss.
The RAE Brief
Only what matters. Nothing else.
RAE reads your business continuously and only tells you what has changed. Everything else, you can stop worrying about.
Risk intelligence
AURA Skin Ltd
80% of stock depends on Lumière Labs
HighTikTok Shop growth is accelerating
WatchingYour bestseller may sell out before restock
Worth reviewingHow it works
Connect
Your store, your bank, your policies.
Understand
RAE spots what's shifting.
Act
A clear next step for every risk.
What RAE watches
All your risk, in one place.
Cash & stock
Can you afford the stock you need, and how long does the cash last?
Suppliers & channels
Where your business depends too much on one thing.
Customers
What people are saying, and whether it's getting worse.
Cover
Whether your insurance still fits the business you run today.
Ask your business anything.
Talk to RAE
AURA Skin LtdHello Olivia. What would you like to understand?
Why we built this
Built by people who've been there.
Ellen Lois
Co-founder & CEO
Built consumer brands stocked worldwide, including at Harrods and Selfridges.
Max
Co-founder & COO
13+ years at Lloyd's of London and former Head of Sales at an insurtech.
Joe
Co-founder & CTO
18 years engineering complex systems, from autonomous drones to a $30M+ delivery app.
Early access
We're working with a small group of brands.
Apply to become a design partner.
A few questions